DEALER SERVICES
CHERNEK DEALER SERVICES
Chernek Consulting, LLC founded in 2001 offers customized in-house F&I consultation, regional workshops for automotive, RV, independents and luxury dealers throughout the United States and Canada. Becky also provides motivational talks on empowering others to greatness how to implement best practices to achieve a higher potential.
Chernek has helped hundreds of dealers increase F&I performance while reducing liability. Her training includes proven techniques from sales to finance that engages the buyer from the time they land on the dealership website to finalizing the transaction with a digital or paper menu presentation. Chernek has assisted dealers by streamlining their processes, implementing a transparent selling system to boost profits while limiting liability.
Everything About Chernek Dealer Services
Chernek In-Dealership Consultation: Chernek provides a customized training curriculum for your specific dealership needs as well as allied industries. Each dealership is unique and has individual expectations, depending upon the location and size. “Chernek is not a cookie-cutter program.” Every consideration is taken to ensure your participating staff learns what will make the greatest impact based on target objectives. Menu selling is designed not only to increase your F&I profits, but limit liability. It’s more than menu selling its adhering to proven practices that increases selling cars and maximizing profits still being compliant every step of the way. Assure a customer centric approach wins hands down every time! Retention is key to higher profits. Implementing a process that responds to the online shopper Digital Retail is relevant, it's been proven, convert more online customers. Since it is essential that all management personnel share your sales philosophy, an in-dealership F&I training will guarantee your team will stick to the same rules of engagement, transparency is a clear cut solution. Chernek designs programs to fit your style and specific needs to optimize results. If you don't have buy-in from the top down it will be hard to get results that last. Chernek makes it a point to get buy-in from the entire team, we get results that stick.
A Customer Centric Workshop: It is time-tested and easy to implement the minute your manager is back at the dealership, with proven solutions that will make a significant impact to your dealership’s bottom line. The workshop has been designed for all management personnel, beginners and veterans alike! We also welcome the hybrid/or single-point sales associate who is responsible for finalizing the presentation with a digital or paper menu presentation. Class size is being kept purposely small, for greater interactive participation that encourages better understanding and retention. Key to the success of this workshop is teaching superior interview techniques, smooth transitions to an effective menu presentation, credit interview, deal structure, bank relations and proven methods for overcoming objections. Role-Play is paramount and interaction ensures every participant remains focused.
Continuing Education through Chernek Consulting Virtual Pro - Get On-Demand on YOUR TIME!
Chernek offers continuing education courses, www.chernekconsultingvirtualpro.com in bite size pieces to help drive the message. F&I online content has been designed for either the beginner or advanced students! The content is ideal for the hybrid/single-point sales associate responsible for finalizing the sale with a menu presentation. Courseware includes "certification" upon successful completion:
- Deal Structure
- F&I Management
- Contract In Transit- The Bucket System
- Performance Tracking
- Reading an Equifax Report
- Bank Relations
- Credit Interviews
- Effective Menu Selling
- Non-Prime and Subprime Financing
- Lender Approval
- Service Contract Closing
- Product Upselling
- Online Sales
- Aftermarket Sales
- Legal Compliance (features Jim Radogna, president, Dealer Compliance Consultants, Inc.)