about us

this is our story

Chernek Consulting knows that every dealer — every store — is different. And, that is why this Atlanta-based firm brings a wealth of knowledge and experience as well as a a variety of customized services products that are offered on a fee or product basis.

With decades of experience in the automotive F&I industry, Chernek Consulting is uniquely positioned to increase your profits — now — as well as for years to come. In addition, the company’s library of product offerings ensures that you get the best bang for your buck and even offers a complimentary analysis of your reinsurance business. You can see for yourself. With Chernek Consulting, the results are in black and white — and the bottom line.

A budgets tighten, Chernek Consulting understands that the way to increase profits and reduce liability is to ensure that a dealer has the best products and training, not just for now but the future. Becky Chernek has been in the trenches. Her hands-on experience lends valuable insights into what’s going on in your dealership. She’s not only done it but she’s taught it — and taught the teachers. She helps the dealer implement practices that she has successfully used and taught for years. She knows what works and what doesn’t. And, she can teach it to your team in a way that they not only get, but will endorse and put into practice daily. Again, the rewards will show up in your bottom line.

Chernek Consulting has offered customized in-dealership training and workshops throughout the United States and Canada since 2001 with hundreds of completely satisfied results! Just ask JM&A, Mercedes Benz Financial, NCM Institute, Sym-Tech Dealer Services and Automotive Dealership Institute.

The team at Chernek Consulting sees the big picture while getting down into the nuts and bolts of your business. Chernek Consulting will dig deep into your business to understand how it is operating now and where it needs to go to ramp up the profits and future growth.

But, as the saying goes, ‘the devil is in the details’ and that is where the Chernek team excels. They are not “product pushers” bent on selling you the latest and greatest. No, they will evaluate your products for efficiency, effectiveness and whether they are being used properly. They will ensure that products on your digital board are actually being offered by your dealership (and you’d be supposed how many aren’t). They will see if your compliance piece is on your menu and current (and, again, you’d be surprised).

Chernek Consulting knows that dealers often pay a lot of money for products, services and training that doesn’t get results — or not as much results as there should be for the price. That’s where Chernek Consulting comes in. They will do an effective audit that will streamline your products, processes and training. Again, it can be on a fee or product basis.

Contact us today to discuss all the services offered and significantly increase your profits today. We work with the entire sales department from desking, to finalizing the transaction with either a hybrid sales associate or single point F&I manager. It’s all about the entire process from the time the customer lands on the dealership website to taking delivery. Piece meals don’t work today! You get traction when everyone is on the same page! Streamline your process reduce the F&I bottleneck and liability increase profits that you retain.

Can you afford to wait?

Contact Chernek Consulting

For A Private Consultation

Name *

Email Address *

Phone *

Subject *

Message *