Get all YOUR managers on the SAME PAGE! Experience Success with Chernek In-Dealership Training! Check out Chernek Consulting Virtual Pro The Secrets To Your F&I Success! 24/7 on your time!

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F&I On-line Training

Chernek Consulting Virtual Pro
Automotive & Recreational Vehicle Sales

F&I On-line Training

Chernek Consulting Virtual Pro just launched! Register today here. Chernek Consulting Virtual Pro is an immersive online training program available at your convenience – 24 hours a day, 7 days a week, 365 days a year. Leveraging my three decades of experience in the automotive sales industry, I have developed a highly effective training program that will guide you through the ins and outs of learning how to be an effective finance and insurance expert. All online coursework is user friendly and straightforward, with a special emphasis on ethical practices that will ensure you toe the line with respect to critical and career-impacting rules and regulations. You will be given all you need to handle any scenario – from common, everyday situations to infrequent circumstances capable of stumping even the most seasoned F&I pro.

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Dealer Services

F&I Development-Desking Solutions
Automotive & Recreational Vehicle Sales

Dealer Services

Today, the spotlight is on your F&I department more than ever before. The media continuously discredits F&I dealership ethics, and the information on the Internet has created a more savvy customer. As a result, the car business nationwide is replete with added risk. You can no longer afford to conduct “business as usual” on the floor or in the F&I office. Instead, you need to adopt an upfront sales culture to increase awareness increase profits and add thousands of dollars to your bottom line. The F&I Menu taught by Chernek Consulting is time-tested and proven to make a huge impact in your overall F&I performance — just ask hundreds of satisfied dealers who have worked with us. Chernek Consulting provides customized in-house F&I Training for the entire staff-we get everyone on the same page fast!

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Rebecca Chernek

President, Founder
Automotive & Recreational Vehicle Sales

Chernek Consulting LLC was founded in 2001 by Rebecca Chernek. Rebecca is well-regarded as a F&I Consultant-a pioneer on menu selling tactics and offers F&I specialty training on Non-Prime & SubPrime financing. Chernek is not a cookie cutter same to all and provides a customized in-dealership F&I training program based on the dealers specific needs. She brings nearly three decades of experience in the automotive retail industry and has worked with industry leaders such as JM&A and AutoNation. She provides F&I online training- F&I training, interactive webinars and customized in-dealership training for automotive, RV and marine dealers nationwide. Through her courses, you will learn to bridge the gap between sales and F&I once and for all, cut delivery time in half, and effectively implement an enthusiastic, seven-minute F&I presentation that will add millions of dollars to your bottom line.

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Blog and News Area

F&I Success In-House Training Boost Profits!

Increase Profits and Boost ROI by Getting Your Staff on the Same Page

The Interview

There’s a certain synergy present in every one of my F&I training workshops, a spirit of collaboration and learning where participants bounce ideas off one another and perform invaluable exercises to test out new approaches to age-old scenarios. Workshop participants leave with a sense of excitement about hitting the ground running, eager to put their newly-learned techniques to practice.


But as is unfortunately the case with real-world scenarios, many are met with a general lack of support when they get back to the workplace – and in some cases, with contradictory opposition. When this happens, those freshly garnered skills begin to erode. Good intentions start to fade away. Optimistic outlooks wither on the vine. Dealership profits diminish. Without support from management, even the most intensive training can become a waste of time and money.


The solution to this predicament isn’t for dealerships to keep sending their staff back through a revolving door for more training. Instead, the answer is much simpler – to get everyone, including management, onto the same page. How is that done? Glad you asked. I have the answer.


For 15 years, Chernek Consulting has offered in-house consultations geared at ensuring all management personnel get on the same page with their staff… and more importantly, that they stay there. Onsite training can last from one to five days, or longer depending on your dealership’s unique needs.


Far from being a cookie-cutter program, Chernek’s onsite consultation is customized to meet your dealership’s specific needs. The training curriculum is prepared in advance, taking into account data gathered about your dealership’s established processes, its strengths and weaknesses, and with focused aim on the positive changes you want to see take place.


In-house consultation includes the following:


  • A full audit of dealership transactions for compliance and process implementation.
  • An advance review of all existing sales and desking procedures.
  • A review of your dealership’s F&I sales techniques and procedures.
  • Sales management desking development strategies.
  • Finance management presentation techniques (menu sales).
  • Improving product knowledge for optimum effectiveness in sales.
  • Addressing customer concerns and overcoming objections.
  • Sales training, process review, and action plan.
  • The importance of establishing an online storefront for internet inquiries and sales.
  • Performing effective hiring practices.
  • How to reduce employee turnover.


Beyond in-house consultation, Chernek offers continuing education that enhances the learning experience and ensures that lessons learned in the classroom stick on the sales floor. Additional remote video role-play is also available as an upgrade to supplement workshop training, affording participants the opportunity to apply learned techniques and hone their crafts for everyday practice. Chernek also provides highly effective F&I online training that caters to busy schedules and allows participants to learn at their own pace.


Since 2001, I have performed intensive onsite training consultations for auto, RV, and power-sports dealers throughout North America. I have worked with corporations, financial institutions, and insurance agencies to institute effective changes that save money and increase profit.


It’s no secret that forward motion is impossible if everyone is pulling in different directions. Bringing the daily practices of your entire staff into alignment makes it possible to take leaps and bounds in the direction of increased profit.


To put an end to wasted training efforts and to take steps toward a lasting change, contact Rebecca Chernek at or call 404-276-4026.




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