Founded Chernek Consulting 2001- Provides Dynamic F&I Instruction-Automotive-RV-In-Dependent Dealers Nationwide! Launching Soon Interactive-Engaging- Chernek Consulting Virtual Pro! Contact us for details! Make the change you can be proud of!

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Ask Becky

Ask Becky Q&A
Automotive & Recreational Vehicle Sales

Ask Becky

Sometimes, it can be tough finding answers to pressing questions having to do with the F&I Training. The fact is, nobody knows it all. Not even the guy who claims to. Especially not him. Even the most comprehensive F&I training programs in the world – whether they’re the kind performed face to face or via online channels – can’t pre-address every single question that’s likely to pop into someone’s mind further down the line. For this reason, we think it’s important to offer your F&I staff a platform through which they can get quick answers. If you think it’s important too, then you’re going to like what we have to offer. Our recently launched “Ask Becky” channel is an entirely free platform where anyone in your dealership, from F&I Training to front-end management -can come to get the skinny on everything from F&I market breaking trends tips on how to close more F&I deals quickly (and just about anything else you can think of). All you have to do is enter your name, your email address, ask your question, and hit Submit. You’ll get a private, personalized response from Becky Chernek as an experienced F&I Consultant who has experience from the front-end to the back-end. Chernek Consulting specializes in all aspects of F&I Training- NonPrime & SubPrime Desking Solutions. We offer F&I Basic Training to Advanced F&I Training- contact us today. So… got a question? Ask Becky!

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Dealer Services

F&I Development-Desking Solutions
Automotive & Recreational Vehicle Sales

Dealer Services

Today, the spotlight is on your F&I department more than ever before. The media continuously discredits F&I dealership ethics, and the information on the Internet has created a more savvy customer. As a result, the car business nationwide is replete with added risk. You can no longer afford to conduct “business as usual” on the floor or in the F&I office. Instead, you need to adopt an upfront sales culture to increase awareness increase profits and add thousands of dollars to your bottom line. The F&I Menu taught by Chernek Consulting is time-tested and proven to make a huge impact in your overall F&I performance — just ask hundreds of satisfied dealers who have worked with us. Chernek Consulting provides customized in-house F&I Training for the entire staff-we get everyone on the same page fast! We recently added Non-Prime -SubPrime training make every customer count! Learn how to effectively work your Non-Prime & SubPrime triggers leads- you will be amazed with the results! Limit liability and implement an F&I process that supports integrity and compliance every step of the way! Check out our F&I OnLine Training Programs coming soon!

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Rebecca Chernek

President, Founder
Automotive & Recreational Vehicle Sales

Chernek Consulting LLC was founded in 2001 by Rebecca Chernek. Rebecca is well-regarded as a F&I Consultant-a pioneer on menu selling tactics and offers F&I specialty training on Non-Prime & SubPrime financing. Chernek is not a cookie cutter same to all and provides a customized in-dealership F&I training program based on the dealers specific needs. She brings nearly three decades of experience in the automotive retail industry and has worked with industry leaders such as JM&A and AutoNation. She provides F&I online training- F&I training, interactive webinars and customized in-dealership training for automotive, RV and marine dealers nationwide. Through her courses, you will learn to bridge the gap between sales and F&I once and for all, cut delivery time in half, and effectively implement an enthusiastic, seven-minute F&I presentation that will add millions of dollars to your bottom line. Chernek's F&I Training is offered throughout the United States - check out Becky's testimonials and find out why our dealers love us! Complementary Auto & RV Dealership Analysis what are you waiting for - call Becky directly at 404-276-4026!

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Blog and News Area

THREE DAY IMPROMPTU F&I WORKSHOP – “don’t get left behind”

Chernek Training EventsTHREE-DAY IMPROMPTU MENU SELLING WORKSHOP!

ALPHARETTA, GA

OCTOBER 6TH, 7TH & 8TH

 

Streamlining your F&I Training procedures ensures performance and peak customer satisfaction. Quit doing business the “hard” way and get all of your managers on the same page today! This workshop guarantees your dealership will undergo a significant performance boost while developing a strong bond with customers. You’ll learn how to effectively present your products in a user-friendly, easy to understand format that customers appreciate. Expect an interactive F&I Training program that will keep you completely captivated and on your toes! The course material has been carefully crafted to provide up-to-date content based on today’s highly informative customer. You can’t continue to use outdated training techniques and expect superior results. Let’s face it: customer can’t stand the pitch! As Jeffrey Gitomer put it, “Customers hate to be sold but they love to buy!” Learn how not to pitch products and instead offer a value proposition that wins over more customers and boosts your profits significantly! This F&I Training workshop is real-world oriented and geared toward today’s customers!

Workshop Highlights

  • How an F&I department evaluation keeps you in business and increases revenue.
  • Why inconsistency in F&I product and pricing kills profits.
  • How to remove pressure tactics from the F&I selling process.
  • How to dramatically reduce the time customers spend in the F&I office.
  • Why all management personnel should know the menu selling process.
  • Why F&I departments are under fire and how to avoid legal problems.
  • How to use dealer-tested solutions for overcoming objections and closing sales.

DAY ONE

9:00 AM – 11:00 AM

Introduction

CFPB (Consumer Financial Protection Bureau and Why It Matters)

The Interview Process

  • Meeting the Customer on Their Terms
  • Establishing a Common Bond
  • Check the Transaction for Accuracy
  • Product Need Awareness
  • A Meeting of the Minds

11:00 AM – 11:15 AM

BREAK

11:15 – 12:30 PM

What’s on the Menu?

  • Disclosure & Terms
  • Product Consistency & Pricing
  • Descending Terms & Customer Resistance
  • Offering Options

12:30 PM- 1:30 PM

LUNCH

1:30 PM – 3:30 PM

Review & Role-Play

  • Interview
  • Menu Presentation

3:30 PM – 3:45 PM

BREAK

3:45 PM- 5:00 PM

When the customers says “NO! I want to stick to my base payment!”

DAY TWO

9:00 AM – 11:00 AM

Role-Play

  • Interview
  • Menu Presentation
  • When the customer says “NO! I want to stick to my base payment!”

11:00 AM – 11:15 AM

BREAK

11:15 – 12:30 PM

F&I Training-Upselling Techniques

Learn how to effectively overcome the customer’s objections based on a value proposition. You will learn that “no” doesn’t always mean “no” It might just mean “Tell me more!”

12:30 PM – 1:30 PM

LUNCH

1:30 PM – 3:30 PM

Upselling Techniques

F&I Training-Service Contract Closes

  • I Have my Own Mechanic
  • Perfect Car
  • I Have the Manufacturer Warranty
  • It Costs Too Much
  • Bought One Before, It Didn’t Cover Anything

F&I Training-Ancillary Product Closes

  • Gap Protection
  • Paint & Fabric Protection
  • Tire & Wheel
  • Key Replacement / Dent Ding / Theft Recovery

3:30 PM – 3:45 PM

BREAK

3:45 PM 5:00 PM

Role-Play

  • Menu Presentation
  • When the Customer Says “No! I want to stick with the base payment!”

DAY THREE

9:00 AM 11:00 AM

Role-Play

  • Interview
  • Menu Presentation
  • When the Customer Says “No! I want to stick with the base payment!”

11:00 AM 11:15

BREAK

11:15 AM– 12:30 PM

Product Objections

  • It Costs Too Much
  • I Have My Own Mechanic
  • Perfect Car
  • Gap Protection

12:30 PM – 1:30 PM

LUNCH

1:30 PM – 3:30 PM

Role-Play

  • Service Contract Closes
  • Ancillary Products

3:30 PM- 5:00 PM

Credit Union Conversion

  • Right of Off-Set

Questions & Answers

Chernek Consulting Virtual Pro will be launching shortly!  F&I OnLine Training Made Easy!  Interactive-Engaging Platform designed for the beginner or advanced student!