Adam Arens

Dealer Principal for Patriot Subaru

I enjoyed the class. Becky was direct and fun, keeping the time enjoyable. I will install menu selling in my store and it will be mandatory! I am real excited about the interview at the salesman’s desk and look forward to trying the presentation of the menu at the salesman’s desk to make our store even more different than the competition. I have never done this and I feel that it will be the edge I need to accomplish our per retail goal. Thank you for your time and I look forward to a follow up class in the future. You are welcome to use anything we have shared in your class at anytime!

This class is awesome, very informative! The second time is even better, PRACTICE, PRACTICE, PRACTICE.I highly recommend repeating the class – there’s always more to learn. Getting your managers/owner on board is the key to success! Thank you Becky.

ANDREA HAINES

Universal Pontiac

This is some of the best menu training I’ve ever attended. Becky made it fun, easy to follow, and best of all, she has been there. Without her, I don’t think the workshop would be nearly as effective. I’ve been taught the interview process before but she made it the most important part of doing F&I the right way and getting away from shooting from the hip. GREAT JOB!

ERIC TYREE

Business Manager|Weider Motors

I liked the class, I will definitely give the thumbs up to my boss. I learned a lot about selling product this should help me run a cleaner more productive store. This seminar definitely helped me to understand the legalities of our business.

TREVOR OSWALT

Sales Manager|Jones Nissan-Isuzu

I thought the Menu Selling class was very well planned out. I could see value in each program. As you know we use this menu (partly) at our dealership. I look forward to fine tuning the process.

A.RANDY OWENBY

Hunter Chevrolet|CLASS GRADE

Rebecca,I have been in the front end of the car business for over 20 years. 12 years in retail 4 years as a consultant and 4 years as a Ryan District Manager. I just wish we would have come up with this menu selling 8 years ago! I would still be out training for Ryan. You have your system down and I look forward to using it in our dealership.

SCOTT L. TEPSCOTT

Schimmer Ford

"Becky is the F&I Training Diva that can turn your finance department into a compliant , CSI friendly and 1500+ PRU machine!"

MICHAEL NAST

Your seminar really helped me to understand the concept of menu selling. We have been using an “our own way” form of menu selling for the past year. I thought we were doing it correctly. When we first started doing it, I wanted no part of it. You helped me to understand the benefits of menu selling and how critical it is to do it right. The corners we’ve been cutting have cost us money. The class was great: entertaining, educational, scary, and fun! I am excited now to get back to the dealership and implement these techniques.

TARA DUENAS

Business Manager

Becky- you are a sweetheart- one in a million. I really enjoyed the interaction. The word tracks are all very good. The training is very worthwhile- excellent stuff. Thank you for coming. It was fun getting to know you. I appreciate you sharing your knowledge with me. I’m excited to see what this year brings! It would be really to have scheduled on a consistent bases. Everything was well –prepared & well presented.

HEIDI WILLIAM

I partially initiated menu selling as soon as I got back from your seminar. My November PVR increased by almost $100 per unit. I finally got my menus customized for what we sell and had them printed on a nice, heavy linen paper, and I started the full-blown program this week. It works! I made almost $1200.00 on my first menu presentation, on a $7900.00 car. You can add me to your list of converts. Thanks

LARRY HUNTER

Great Lakes Ford-Nissan

Although I’m new to the industry, I thought the material offered/delivered in this seminar was excellent! I was amazed at how you’re able to counter every objection! You’re an amazing sales person and I have learned a ton! The positive selling techniques are going to benefit me.As a consumer I greatly appreciate your drive to force dealerships to convert to “Full Disclosure”! I think you’re delivery was excellent and you’re mandate for excellence was impressive as well. Many times people who deliver seminars leave the “total recall” to the participant! I really liked the way you made us deliver knowledge required. Your commitment to my improvement is impressive! I truly believe that I can make an extreme difference in our business with the training I’m taking from this seminar. BEST WISHES…

MIKE MCCREIGHT

Business Manager|GoodTimes PowerSports

Everything was covered well. The workbook provided is a great training tool. I plan to use this training immediately with my producers and start a weekly training schedule. Class was excellent! Thank You!

JOHN VAN EATO

Business Manager|Joe Cooper Ford

I’m still new into the finance department, but I love it. I think this class was a great learning experience for me. I learned some laws and regulations that I was not aware of. I think the menu selling will really help me a lot. I look forward to getting to the dealership and putting my products to work on a menu! I will be at least $1,000 per car and I can’t wait! Thank you for the experience.

SARAH M. DIMEZZA

Fuccillo Automotive Group

Becky,Ever since we implemented menu selling…we went from averaging $750 a copy to nearly $1,400 a copy in just a few months! The system flat works and does it in a customer-friendly way. Not only are our grosses higher, but our turnaround time per customer and customer satisfaction have improved dramatically. With the outstanding in-house training, the Menu selling is easy to learn and easy to implement. Not only is the F & I Department professionally trained, but so is the sales department, which learns to set up the back-end. It’s great to see both of our departments working together towards a common goal: MAKING MORE GROSS! If your dealership is not on the menu-selling program, you are leaving money on the table!

DEREK ZECK

GSM|RUSTY ECK FORD LINCOLN MERCURY INC.

Becky packs a serious punch with her F&I training program. She backed up everything she said while helping us obtain high powered results. She not only helped us get results In the F&I Office, but helped us revamp our entire sales system. I look forward to her next visit.

BOB KAIN

General Manager | Jack Kain Ford; Inc.

I learned a great deal from this class. This is a whole new concept and I do plan to use it. Becky is thorough and explained everything very well. Her expectations of us are very high. Had a good time. Thanks!

GENE RECTOR

Hilbish Motors

Becky is an excellent speaker and has met all of my expectations. It has been a very productive 2 1/2 days and I am looking forward to implementing the menu program.

HARRY ACKERMAN

F&I Manager|Les Stanford Cadillac/Olds

BeckyI learned so much, yes I believe everything was covered and it was done in a way that made it enjoyable and actually sunk in. Built excitement to get back to work and get started, got me thinking of how to put it to use, which is what you want from a seminar. You accomplished that and more. THANK YOU!

CINDY SAGE

Business Manager|McConnell Chevrolet

Becky,I just want to thank you for teaching me how to use the menu selling. I’ve been doing F&I for 15 years now, and I like the new way that I am doing business. I see a difference in the customer and an increase in F&I profit. I believe that my projection of $1093 per copy is not unreachable. I really don’t know where my numbers will fall… maybe they will be even higher. I received the survey and one of the questions was: How can the seminar be better? My answer is: To have you do all the seminars! It was great. The sales manager is still quoting payments at 72 months at 7.90% but I don’t care, I’m selling off of my menu.

BOB WEISEN

Castle Dealership|New Castle, Delaware

Information was well presented. A lot of participation and interaction. The information was presented in a real world scenario based on what our customers say to us. GM & Sales Managers need to buy into implementation of menu selling at our dealership. Would like to follow-up 90-120 days from now to chart progress. Information is in a non-confrontational format, which creates a win-win situation for dealer, customers and employees.

MICHAEL J. D’AMICO

F&I Director|D’Amico Chrysler Dodge Jeep

Thoughts of the class:The class was very educational giving me a better sense of direction now on how to handle customers. The training was great and very beneficial to me. Timing was perfect the atmosphere was great. You and your staff made me feel very welcomed. You need no improvement. I will be back to you but I want your talent at my dealership. Thanks a lot!

ALLISON BROWN

Hampton Toyota

This letter confirms that I know Becky Chernek personally and professionally for many years. I feel that Ms. Chernek is always very engaging and passionate about her topic; our students have always benefited and appreciated her style and delivery of the subject matter. She makes the learning fun and interesting and keeps the class engaged at all times. Ms. Chernek has served as an Associate Professor and Guest Lecturer at our school’s F&l Management Classes since 2005. We have always admired and appreciated her passion, professionalism while she served at our school as guest lecturer and/or associate professor.

ALAN ALGAN

CEO I Executive Director|Automotive Dealership Institute, Inc.

Information was well presented.A lot of participation interaction. The information is presented in a real world scenario based on what our customers say each and every day to us. GM & Sales Managers need to buy in to implement at our dealership. Would like to follow-up 90-120 days from now to chart progress. Information is in a non-confrontational format which creates, win-win situation for dealer, customer and employee.

MICHAEL J. D’AMICO

F&I Director | D’Amico Chrysler Dodge Jeep

I just want to thank you for teaching me how to use the menu selling. I’ve been doing F&I for 15 years, and I like the new way I am doing business. I see a difference in the customer and an increase in F&I profit. I believe that my projection of $1093 per copy is not unreachable. I really don’t know where my numbers will fall… maybe they will be even higher. I received the survey and one of the questions was: How can the seminar be better? My answer is: To have you do all the seminars! It was great. The sales manager is still quoting payments at 72 months at 7.90% but I don’t care, I’m selling off of my menu.

BOB WEISEN

Castle Dealership – New Castle, Delaware

OUTSTANDING!I felt this seminar really helped me to understand the concept of menu selling. We have been using a form “our own way” of menu selling for the past year. I thought we were doing it correctly and I admit when we first started doing it I wanted no part of it. You really helped me to understand all the benefits of menu selling and how critical it is to do it right. The corners that we have cut have been costing us money. I thought the class was great. Entertaining, educational, scary and fun! I am excited now to get back to the dealership and implement these techniques. Thanks so much for you your time and energy this week.

TARA DUENA

Great Class! I received the training I needed to help get my dealership management staff on the same page. As soon as I get back to the dealership we will enroll another manager in the class. The class also showed the importance of full disclosure. It was really an eye opening experience.On a personal note, Becky was extremely great to listen to and has a great personality and wonderful sense of humor, which was needed with our group of “knuckleheads”.

KEVIN MCCREARY

General Sales Manager|Thompson Ford-Mercury-Mazda

It was what I expected (hoped for) very thorough, entertaining and specific. My goals were met and other new ideas were revealed. Real tools that can be used in the real world.

SAM VITALE

F&I Manager | Les Stanford Chevrolet

Hi Becky! How are you? I just wanted to thank you again for the exciting training workshop. I’m glad that I went. I learned a lot from you. Even though I’ve haven’t done as many deals as I’d like to, but above all; my average last month was nearly doubled from 2 mos. ago at 1153 a copy. Between me and Michael (F&I mgr.), we put $100k in the book for the store with only 96 new/used deals. Not bad, huh! Thanks to you, I am more refined with my skills and confident to sell more products in finance. I’m reading your manual every chance that I get. It gets better every time. My goal is to know it by heart. Well, learning has never been fun until I spent my 3 days with 16 other people and you (hehe). Until next time, take care and I’ll continue to stay in touch.

HANC MEAS, SUNSET HONDA

Ever since we implemented menu selling, we went from averaging $750 a copy to nearly $1,400 a copy in just a few months! The system flat out works and does it in a customer-friendly way. Not only are our grosses higher, but our turnaround time per customer and customer satisfaction have improved dramatically. With the outstanding in-house training, the menu selling is easy to learn and easy to implement. Not only is the F & I Department professionally trained, but so is the sales department, which learns to set up the back-end. It’s great to see both of our departments working together towards a common goal: MAKING MORE GROSS! If your dealership is not on the menu-selling program, you are leaving money on the table!

DEREK ZECK

GSM | Rusty Eck Ford Lincoln Mercury, Inc.

I enjoyed the class. Becky was direct and fun, keeping the time enjoyable. I will install menu selling in my store and it will be mandatory! I am real excited about the interview at the salesman’s desk and look forward to trying the presentation of the menu at the salesman’s desk to make our store even more different than the competition. I have never done this and I feel that it will be the edge I need to accomplish our per retail goal. Thank you for your time and I look forward to a follow up class in the future. You are welcome to use anything we have shared in your class at anytime!

JEFF SHEPARDSON

Prestige Ford

I came here to learn word tracks and how to present the menu properly. I learned a lot. I just need to study, and can’t wait to start. I’m excited to show every one the way we will be selling cars from now on.My goals were met and I just need to study.

TODD HOWARD

F&I Manager|Minchew Motors

Becky,I really enjoyed your seminar. I think that I will benefit financially from your class. It is always nice to get refreshed and finally figure out what I was “doing wrong”. Can’t wait to get back to the store. You are a PRO! Thanks…

DREW DANALEWICH

F&I Manager|Jackson Chevrolet Cadillac

Becky made the menu selling class fun and easy. I learned how to handle objections in a way I never knew and I’ve been doing F&I for 5 years and just as important to make it easy for the customer in both choices and shorter time spent in “the box”.

DON ARCHER

Al West Chrysler

I thought the Menu Selling class was very well planned out. I could see value in each program. As you know we use this menu (partly) at our dealership. I look forward to fine tuning the process.

A.RANDY OWENBY

Hunter Chevrolet|CLASS GRADE

Although I’m new to the industry, I thought the material offered/ delivered in this seminar was excellent! I was amazed at how you’re able to counter every objection! You’re an amazing sales person and I have learned a ton! The positive selling techniques are going to benefit me. As a consumer, I greatly appreciate your drive to force dealerships to convert to “Full Disclosure”! I think your delivery was excellent and your mandate for excellence was impressive. I truly believe that I can make an extreme difference in our business with the training I’m taking from this seminar.

MIKE MCCREIGHT

Business Manager|GoodTimes PowerSports

All items promised to be covered were covered. It was unfortunate that my General Manager and Sales Manager were not in attendance. The closing techniques covered will be helpful in increasing back-end PVR. Thanks for making the 2 1/2 days informative and enjoyable.

LES REVLING

Business Manager|Rapids Ford-Lincoln Mercury, LLC

My goals were to refine my menu usage and pick up a few new ideas. In actuality, your seminar didn’t sharpen my axe, it replaced it with a chainsaw! I’m taking home more new ideas and methods than I ever imagined existed.

AJ GEFFERT

Business Manager|Baker Motor Company

Great Class! I received the training I needed to help get my dealership management staff on the same page. As soon as I get back to the dealership, we will enroll another manager in the class. The class also showed the importance of full disclosure. It was really an eye opening experience. On a personal note, Becky was extremely great to listen to and has a great personality and wonderful sense of humor, which was needed with our group of “knuckleheads.”

KEVIN MCCREARY

General Sales Manager|Thompson Ford-Mercury-Mazda

Becky, hello, how are you doing? I am finishing up my first full year as F&I Manager at Gault Toyota in Endicott, NY. I attended your workshop in June of 2002. I have had a very successful year here and I am writing to see if there is anything new in your training program that you can share with me.I am looking to increase my revenue in my office in the year of 2004 by 15%. Currently I am so far above the previous person in my office. For my goals that were set at our Planning Session last November, I am at 150% of my goals. I am having a wonderful year. But now I am looking to next years goals and I am looking for any suggestions you may have to help me accomplish what I am going to set for myself next year. I am always in a teaching mode. I am going to reread the manual that I received at your workshop. I have been reading the book by Bob Tasca. You Will be Satisfied. The number one strength that I have is that I am very Customer Service Oriented. Hope you can reply to my email and make any suggestions to help me achieve my goal for the upcoming year. Thank you for your seminar it really set me on the correct path to success in my new career path. I am looking forward to an even better and more prosperous new year.

SUSAN M. CAMPBELL

Customer Business Manager|Gault Toyota, 2507 North St., Endicott, NY 13760

My goal, when I came here, was to hope to pick up a couple of ideas along with fine-tuning my menu presentation. Becky showed me more than a couple sure techniques and bulletproof presentations. The interview is the way to go. I left this class with a lot of new information that will be exciting to take back to our dealership. Becky’s class was very organized and informative. She keeps our attention by keeping the entire class involved. I expected to learn only about Becky’s menu product but am leaving with so much more information.

KIM MEIGHER

F&I Manager|Ray Hutson Chevrolet/Nissan

Everything was covered well. The workbook provided is a great training tool. I plan to use this training immediately with my producers and start a weekly training schedule. Class was excellent! Thank You!

JOHN VAN EATO

Business Manager|Joe Cooper Ford

Becky is an exceptional trainer that has full faith in the program she presents. As a finance manager very new to the field Becky gave me a new sense of confidence in customer relations and overall menu presentation through the use of her training techniques. I would highly recommend Becky and her programs to both seasoned finance personnel and those looking for a process to utilize from start to finish.

HEATHER WELTON

Dear Becky,I really got a lot out of your seminar. I truly needed a different aspect on rebuttals and closes. I enjoyed the fact that we practiced drilled and rehearsed the material. My goal was to hopefully get some new ideas and rebuttals on closing the deal. The class was hands on and I appreciated that a lot. It was very interesting to have so many ideas going on in the same room. Thanks again Becky for sharing your time and ideas with us. You are a great instructor! Hope to talk to you soon!

LISA PARKER

Becky,I partially initiated menu selling as soon as I got back from your seminar. My November PVR increased by almost $100 per unit. I finally got my menus customized for what we sell and had them printed on a nice, heavy linen paper, and I started the full-blown program this week. It works! I made almost $1200.00 on my first menu presentation, on a $7900.00 car. You can add me to your list of converts. Thanks!

LARRY HUNTER

Great Lakes Ford-Nissan

Becky, the course planned well daily to cover training and role-playing without too much too fast. Information provided was regulation accountable and understandable. Becky has control of the training course at all times.Thanks

GARY SMITH

I feel that the menu will definitely help to make a lot of money.Although the dealership I’m at is very small I feel we can utilize this and really make it work! Becky hit on a lot of things that will make my job a lot easier. Considering the fact I have never had any formal training this was great and Becky was motivational. I am very excited to get going and put this system in effect! By next year we want to be able to double in size & getting this system in and sticking to it will definitely help that growth. Thanks A lot!

CHRISTINA BALLMAN

F&I Manager|Mike Used Cars

I just got hired in F&I last week, I have not worked or closed paperwork on a customer but what I see in this class to present menu selling is no bad habits, I was very impressed with the class and structure.Our dealership uses this course and has been very successful. The one’s that quit doing this, their averages have dropped. Thank you it’s been great!

MYKOLA SYWANYK

F&I Manager|Sanders Ford

Becky,This class is very good teaching tool and I feel it will help my company in many way’s, on the product sale as well as speed up the delivery process. It’s very motivating class which helps you get excited about the closing process. I will be sending other employee’s to this seminar to experience the same as I did. Thank you very much and I look forward to future seminars!

WILLIAM MCANALLEY

Co-Owner|Mike Used Cars

I was very apprehensive about coming to Atlanta, after being here for two and half days I feel much stronger about my job. The exposure of seeing how much our business changes and how different everybody runs their business is terrific. I feel confident in presenting menu, interview and will study hard on objections. I have no experience in F&I yet! This class helped. Thank you.

MICHAEL GRIMES

Causeway Ford|Lincoln Mercury Jeep & Honda

Thank you!My goal, when I came here was to hope to pick up a couple of ideas along with fine tuning my menu presentation. I can say Becky helped show me numerous more than a couple of sure techniques and bullet proof presentations. The interview is the way to go. I left this class with a lot of new information that will be exciting to take back to our dealership. I feel Becky’s class was very organized and informative. She keeps our attention by keeping the entire class involved. I expected to learn only about Becky’s menu product but am leaving with so much more information. I would like to return to one of her classes in the future to refresh what I have learned over the past 3 days but also to pick up what I may have missed. My expectations were satisfied and I am excited to go back and apply what I have learned in our dealership.

KIM MEIGHER

F&I Manager|Ray Hutson Chevrolet/Nissan

Becky, loved the class! I absolutely believe the system will work! The interview is key. I like the idea of getting out onto the floor or the salesman’s office. Good objection closes. Even better is the way to figure out the objections. More important you can’t close if you don’t know what the objection is? Thanks for the opportunity. I will take it from here.

ANDY RODGERS

Lynn Chevrolet

I will definitely give the thumbs up to my boss. I learned a lot about selling product. This should help me run a cleaner more productive store. This seminar definitely helped me understand the legalities of our business.

TREVOR OSWALT

Sales Manager|Jones Nissan-Isuzu

I really got a lot out of your seminar. I enjoyed the fact that we practiced, drilled, and rehearsed the material. My goal was to get some new ideas and rebuttals on closing the deal. The class was hands on and I appreciated that a lot. It was very interesting to have so many ideas going on in the same room. You are a great instructor!

LISA PARKER

Business Manager

Upon arriving in Atlanta, my basic thought was to just pick up one thing from the menu selling class. I have used a slight variation of a menu before, but Becky has shown me how to fine tune it, show, and sell product. I believe her menu selling will definitely help sell product and also keep everything legal! I suggest that any F&I Managers that come to the seminar bring their Sales Manager along with them. If it is not done as a team effort, than you are dead in the water. Becky made the 3 days interesting and fun.

FRED GITTER

Fuccillo Automotive Group

Becky is a very engaging and enthusiastic trainer. This is the second time I had training with Becky. She always surprises me with new information and procedures I am confident I will increase my success as well as my paycheck.

MIKE GORIYICK

The class is great! It will be nice to show customers options without stuffing it down their throat. I can get all my products out there at one time!I know that more and more dealers are going to this type program.Rebecca was real, she has done what she trains! Thank you.

FRANK SACOSKY

Sparks Chrysler Jeep

I really enjoyed Becky’s class. I am looking forward to taking her menu selling book back to my dealership. I am sure my PVR will go up! Great seminar, Thanks!

GABRIEL DAVIS

Mitchell Nissan

Becky is an excellent speaker and has met all of my expectations. It has been a very productive 2 1/2 days and I am looking forward to implementing the Menu program. I am hopeful that we will use Becky’s download system too.

LES STANFORD CADILLAC /OLDSHARRY ACKERMAN

F&I Manager

I really enjoyed your seminar. I will benefit financially from your class. It is always nice to get refreshed and finally figure out what I was “doing wrong.” Can’t wait to get back to the store. You are a PRO! Thanks.

DREW DANALEWICH

F&I Manager | Jackson Chevrolet Cadillac