Rebecca Chernek founded Chernek Consulting in 2001 and has over three decades of automotive retail experience. She has assisted hundreds of auto dealers nationally to achieve previously untapped levels of F&I success. Becky delivers her training courses via multiple platforms – customized in-dealership consultation, F&I Dealer Roundtable, and conference-level seminars. She also conducts in-dealership extensive assessments to find profit leaks. "We eliminate the politics, cut through the red tape shut down the profit leaks, and get to the bottom line." For many dealers, she creates a bridge between antiquated sales methodologies and utilizes updated approaches that capitalize on a higher level of engagement. Through innovative technologies and consumer shopping trends, she implements proven strategies that build on client retention to significantly boost performance in sales and finance while reducing liability.
As a consultant, trainer, and nationally recognized leader in the automotive industry on F&I training and sales practices Becky has helped hundreds of automotive car dealers throughout North America. She streamlines their processes and implements F&I best practices to assure customer retention and higher profits while reducing turnover. Management is accountable for a plan that ensures success. It all begins from the time the customer touches down on the dealership website to desking to finalizing the transaction in the F&I office. Chernek has the experience, drive, and determination to get in the trenches to get the job done.
Becky launched her F&I Roundtable in Atlanta, GA, and offers a day course on F&I best practices open to dealer principals, general management, and allied industry professionals. Her flagship workshop, Closing Tools Mastering Menu Sales is a favorite with many dealers. It's a three-day F&I and Sales Management course delivered throughout the USA and Canada.
Becky offers a variety of training including leasing, menu selling, closing techniques, subprime financing, compliance, CIT, desking, and sales training. She has delivered over 1000 presentations totaling 5000+ platform hours.
In addition to being a sought-after F&I coach, Becky is the host of the F&I Today Show on a nationally recognized, CBT Automotive News channel. Becky offers continuing education through Chernek Consulting On-Demand F&I online training platform. GO 24/7 the current auto sales environment poses challenges for sales and F&I personnel at all levels of experience. Becky provides fundamentals for F&I novices and cutting-edge tools to recharge even the savviest seasoned veterans. Some of the modules include – F&I Basics, Deal Structure - Subprime - Menu Selling – providing 25 chapters of targeted training, supported by courseware. An “Industry Tips and Breaking News” section rounds out the offering. She includes an "Ask Becky" feature. Make sure to upgrade to rehearsal to be sure the content has been internalized. Reach your goals!
All content adheres to compliant and ethical business practices. Recently added a compliance review course.
Contact Becky Chernek today at 866-894-1899! Book your in-dealership training today!