REBECCA CHERNEK BIO
About Rebecca Chernek & Chernek Consulting
Rebecca Chernek founded Chernek Consulting in 2001 and brings more than 30 years of real-world automotive retail experience as a former F&I Director, platform leader, and national consultant. She has helped hundreds of dealerships across North America unlock untapped profit, modernize outdated processes, and align Sales and F&I around a single objective: sustainable, compliant growth.
Becky is widely recognized as a leading authority in Desking for the Modern Retailer—bridging the gap between traditional desk practices and today’s digital-first, transparency-driven consumer journey. From the moment a customer lands on a dealership website to deal structure, desking strategy, lender alignment, and final presentation in the F&I office, her methodology eliminates friction, exposes profit leaks, and replaces antiquated habits with proven, modern workflows.
Her consulting model is hands-on and performance-driven. Through customized in-dealership engagements, executive roundtables, and conference-level workshops, Becky cuts through red tape, removes internal politics, and delivers executable processes that increase PVR, improve closing ratios, boost product penetration, and reduce liability. As she puts it:
“We eliminate the politics, shut down the profit leaks, and get to the bottom line.”
A nationally recognized expert in F&I training, sales practices, and desking strategy, Becky helps dealers streamline operations, implement best-in-class workflows, and hold management accountable for measurable results. Her work connects modern consumer shopping behavior, digital retailing tools, and lender strategy into one integrated retail system—driving higher engagement, stronger customer retention, and long-term profitability.
Training, Workshops & Flagship Programs
Becky launched her F&I Dealer Roundtable in Atlanta and continues to host executive-level training for dealer principals, general managers, and industry partners.
Her flagship programs include:
Closing Tools: Mastering Menu Sales
A three-day immersive Sales and F&I leadership workshop delivered throughout the U.S. and Canada. This program modernizes menu presentation, improves product penetration, and strengthens compliance while aligning desk managers and F&I.
5-Day F&I Boot Camp
A comprehensive, in-dealership or virtual training program designed to fast-track F&I professionals into high-performing, compliant producers. Covers deal structure, desking fundamentals, lender strategy, menu selling, objection handling, compliance, and workflow optimization.
Advanced F&I Skills Class
A high-level performance workshop for experienced F&I professionals and sales managers focused on maximizing PVR, tightening deal structure, improving lender leverage, mastering advanced closing strategies, and refining desking-to-F&I handoffs.
Becky also offers training in leasing, subprime financing, compliance, CIT, desking strategy, menu selling, deal structure, and sales management. She has delivered more than 1,000 presentations totaling over 5,000 platform hours.
F&I Fundamentals – Master Series Workbook
Becky is the author of F&I Fundamentals – Master Series, a practical, real-world workbook designed for both beginners and advanced professionals. Now available on Amazon, this hands-on training guide supports:
- New F&I managers entering the role
- Sales managers transitioning into desking or F&I
- Experienced professionals seeking to refine deal structure, menu strategy, and compliance execution
The workbook is structured to accompany live workshops, boot camps, and self-paced learning, making it a cornerstone resource for dealerships committed to building consistent, ethical, and profitable F&I operations.
On-Demand Training & Industry Leadership
In addition to her consulting and training work, Becky is the longtime host of F&I Today, formerly on the CBT Automotive Network, and the creator of the Chernek Consulting On-Demand F&I Training Platform.
This 24/7 education hub offers structured learning for both emerging professionals and seasoned veterans, with modules including:
- F&I Fundamentals
- Deal Structure
- Subprime Financing
- Menu Selling
- Desking Strategy
- Compliance Review
The platform includes 25 chapters of targeted courseware, an “Ask Becky” feature, and an Industry Tips and Breaking News section to keep teams current and accountable. A recently added Compliance Review Course reinforces today’s regulatory standards and ethical best practices.
Compliance, Ethics & Today’s Retail Reality
All Chernek Consulting content is built on ethical, compliant business practices. Becky’s methodology integrates FTC Safeguards, Red Flags, FCRA, ECOA, and modern regulatory expectations into real-world dealership workflows.
Her mission remains clear: modernize dealership operations, align Sales and F&I, and equip teams to win in today’s rapidly evolving automotive retail environment.