In-Dealership Training for Automotive

Automotive In-Dealership Consultation: Chernek provides automotive customized in-dealership training curriculum for your specific needs. Each dealer is unique and has individual concerns, depending upon it’s location and size. “Chernek training is not a cookie-cutter program”. Every consideration is taken to ensure your team learns what will make the greatest impact for your sales and profits. Chernek finance and insurance training program is “a store-wide commitment” it is designed to increase your font and back-end profits while reducing liability. “A process that ensures trust-creditability from the minute your customer touches down on the dealership website to the meet and greet with your sales staff, to desking to finalizing the transaction in F&I. Since it is essential that your sales and management team share your same sales philosophy, an in-dealership consultation guarantees everyone is on the same page. Chernek programs are designed to meet your specific needs and optimize your goals.


  • • Meet with the dealer to discuss expectations.

  • • Audit transactions. 

  • • Meet with the key personnel to discuss process and expectations.

  • • Observe and evaluate, sales, sales management and finance presentations.

  • • Meet with the dealer to discuss workshop initiatives and solutions.


  • • Kick-off meeting with all dealership retail personnel. Dealer/ administrator explains goals (or this can be with finance personnel only).

  • • Split personnel into two groups (Team A and Team B) to maintain coverage on the floor.

  • • Conduct first training session for Team A.

  • • Break for lunch (usually brought into the dealership to avoid interruptions throughout the week).

  • • Conduct second training session for Team B.


The exact F&I Training curriculum will depend upon the dealer principal needs for his/her dealership. The in-dealership is customized to meet the dealers specific requirements.

Continuing F&I education is available through for a nominal fee. Ask us about our upgrade package to ROLE-PLAY! 

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