Archive for the ‘Articles’ Category

The Interview Challenge?

The Interview Challenge?

by Rebecca D. Chernek

I recently attended a finance and insurance conference for Car Dealer Insider and was asked to speak regarding “How to Avoid the Twelve pitfalls of Menu Selling”. One way to maximize benefits from Menu …

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WORKING YOU OR THE MENU?

WORKING YOU OR THE MENU?

by Rebecca D. Chernek

Ask if you’re on the Menu and you’ll be told, “I’m on the Menu”! As a Finance & Insurance Consultant on Menu Selling I have reviewed countless Menu systems and I have s …

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Ward’s Dealer Business

May 1, 2002

When you think you’ve seen it all in this business that’s the time to pack it in. I’ve worked in automotive retailing practically my whole adult life. I wouldn’t want it any other w …

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Car Dealer Insider

November 11, 2002

New law gives more leverage in disputes with factories

President Bush’s recent signing of a law eliminating mandatory arbitration requirements from dealer franchise agr …

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