About Our Consultants

Merico (Rico) Fantigrossi retired from the United States Marine Corps in November of 1991, after serving his country honorably in both war and peace for over twenty-six years. Upon his retirement, he returned to his hometown-Rochester, New York. While waiting for an opportunity in law enforcement, he took a position as an automobile salesman for Gabrielle Ford, in Churchville, New York, a suburb of Rochester. What began as a temporary job, soon developed into a permanent and very successful career. Rico consistently rose to the top of the sales team in sales, gross per unit, customer satisfaction, and both repeat and referral business. After eighteen successful months as a salesman, he moved rapidly in the dealership, from deal closer and assistant manager to desk manager and back-up F&I manager.

In 1993, Rico accepted a position as the general sales manager at Gambino Ford, in Lockport, New York. Over the next three years, Gambino Ford became one of the most recognized and successful dealerships in western New York, as it made a quantum leap in both customer satisfaction and profitability, going from the sale of forty to over two hundred units per month.

When Rico left Gambino Ford, he became a member of the Ziegler Supersystems, in Atlanta, Georgia. For eight years, he worked as a dealer consultant for in-dealership sales and management training and development. He spent time on the road, traveling more than two hundred days of each year, visiting dealerships, from Hawaii to Connecticut and from Texas to Canada, providing sales personnel and management staff with a wealth of accurate knowledge. His effective and motivating in-house, hands-on training brought immediate positive results.

Upon leaving the Ziegler organization, Rico started Merico Fantigrossi Enterprises, Inc. Over the years, he had provided cost effective in-store training that encompasses every aspect of skilled sales person and management training and development. His professional and optimistic attitude and his unique approaches have consistently brought positive change and overall profitability to every sales team he has coached. His genuine concern and on-going follow up with their progress, over time, has provided him with a steady stream of success stories.

When you need to educate, motivate, and elevate your sales team … Rico is the only man to call!

David Keeney, Owner/President, David Keeney Dynamics, has an extremely comprehensive background in the automobile business that spans 20 years. After a short tour in the United States Navy, he found himself searching for a new career. He entered the automobile business entirely by accident. A local business man that followed his hockey career in school offered him an opportunity to produce an income until he found his niche. And it stuck.

David is currently the owner of David Keeney Dynamics, which is responsible for developing professional sales/lease/conduct/cultural processes around owner specifications for 20-50 sales people respectively in multi-location enterprises within dealers’ specifications. Also trained and maintained proper staffing to ensure core doctrines in sales performance. He is a respected lease authority across North America that has helped many people become more successful at their vocation and positively affected thousands of people’s lives. David is also the sole author of a dealer specific Leasing/Trade Cycle training syllabus and performs workshops and in-house training that are copy written across the United States and Canada.